Kensington Tote Bag

In February 2024, I was part of the team that developed Ettinger’s Kensington Tote Bag, from initial concept to its official launch. After contributing to the development process, I took charge of producing and directing a promotional shoot in the City. I cast the model, selected the wardrobe pieces, scouted locations, and led the shoot to highlights the bag's sophistication. The shoot was designed to resonate with a professional audience, showcasing the tote against the urban backdrop to emphasise its timeless elegance and practical luxury.