I led the creative direction for Ettinger’s new golf collection, contributing to both the creative development and product design. Following the finalisation of the collection, I directed and produced the campaign shoot, overseeing every stage from casting and styling through to location scouting and production.
In February 2024, I helped develop Ettinger’s Kensington Tote Bag from concept to launch, before producing and directing its promotional shoot in the City. I oversaw casting, wardrobe, location scouting and production, creating a campaign that highlighted the bag’s sophistication, practicality and timeless elegance.
For Ettinger’s updated travel bags collection, I shot the new designs at the iconic St Pancras Hotel, using the striking Gothic Bar as a dramatic backdrop. Working with model Austin Pollak, I led the day and captured the bags in a way that highlighted their sleek design. The setting, paired with Austin’s effortless style, perfectly complemented the bags, showcasing their versatility and luxury for the modern traveler.
In February, I led and executed a shoot for Ettinger’s latest briefcase collection, managing everything from directing to location scouting. Set against the stylish backdrop of The Orange, the visuals have been featured across Ettinger’s website, social media, and magazine advertorials.
Which you can see here.
